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Augmented Reality (AR)

Augmented Reality overlays digital elements onto the real world, offering an enriched, interactive experience. With AR, users can see and engage with information, 3D models, and other digital content seamlessly integrated into their surroundings.

Key Applications of AR:

  • Retail & E-commerce:Allow customers to visualize products in their own environment before making a purchase.
  • Education:Enhance learning with interactive, real-time information that brings concepts to life.
  • Healthcare:Provide real-time data and guides during surgeries or training, improving precision and outcomes.
  • Marketing & Advertising:Create engaging and memorable brand experiences with interactive AR campaigns.

Our expertise on AR Development Platforms & SDKs

Our team is well expoesed with the platforms provide the foundation for building AR applications, offering tools for tracking, rendering, and integrating AR content into apps.

  • ARCore (by Google):A development platform for Android devices that enables building AR experiences by understanding the environment and placing objects in real-world surroundings.
  • ARKit (by Apple):Apple's AR development framework for iOS devices, offering motion tracking, environmental analysis, and lighting estimation.
  • Vuforia:One of the most widely-used AR SDKs, offering advanced image recognition, object tracking, and 3D model interaction across multiple platforms.
  • Wikitude:A versatile SDK that supports AR features like image and object recognition, SLAM (Simultaneous Localization and Mapping), and location-based AR.
  • Unity & Unreal Engine:These popular game engines support AR development through plugins like Vuforia, ARCore, and ARKit, enabling 3D content creation and integration with AR features.

Our expertise on AR Hardwares

To experience AR, users rely on specialized hardware that supports AR technologies, such as:

  • Smartphones & Tablets:The most common AR devices, leveraging built-in cameras, sensors, and accelerometers.
  • AR Glasses & Headsets:Devices like Microsoft HoloLens, Magic Leap, and Google Glass provide immersive AR experiences through transparent displays that project digital content into the user's field of view.
  • Wearables:AR-capable wearables like smartwatches or head-mounted devices can deliver hands-free AR experiences, especially in industrial or healthcare settings.

Our expertise on AR Content Creation Tools

These tools allow designers and developers to create 3D models, animations, and interactive content for AR applications.

  • Blender:A free and open-source 3D creation suite used to design and animate 3D models for AR apps.
  • Maya & 3ds Max:Industry-standard 3D modeling and animation software used for creating high-quality content for AR.
  • Adobe Aero:A design tool that allows users to create AR experiences without coding, integrating with the Adobe Creative Cloud for easy content import.
  • SketchUp:A 3D modeling tool that's simple to use and often used for creating models for AR in industries like architecture.

Our expertise on AR Tracking Technologies

These technologies allow AR systems to recognize and track objects, images, or environments to overlay digital content accurately.

  • Image & Object Recognition:Tools like Vuforia and Wikitude use machine vision algorithms to detect and track objects, enabling AR content to interact with the real world.
  • SLAM (Simultaneous Localization and Mapping):Used for spatial mapping and tracking, SLAM helps AR apps map environments in real-time and position AR objects within them. It is a key technology in platforms like ARKit and ARCore.
  • Marker-based Tracking:Uses predefined markers (like QR codes) that the AR system can detect and use as reference points to place digital objects.
  • Markerless Tracking:Relies on the device’s sensors and camera to track real-world surfaces and objects, allowing AR content to be placed without specific markers.

We are exposed to Cloud & Networking Technologies

AR applications often require cloud-based infrastructure for performance optimization, content delivery, and real-time collaboration.

  • Cloud Anchors (ARCore):Allows multiple devices to share the same AR experience in real-time by using the cloud to synchronize anchor points.
  • Azure Spatial Anchors (Microsoft):A service that enables cross-platform AR experiences, allowing AR apps to store and retrieve spatial anchor data in the cloud.
  • Real-time Data Processing:Cloud platforms such as AWS, Google Cloud, and Azure enable the storage, processing, and delivery of large-scale AR content.

Our exposure on AR Mapping & Navigation

Some AR apps use geolocation and environment mapping for location-based experiences.

  • GPS & Geolocation:Often used in AR apps for navigation, tourism, and outdoor games like Pokémon Go, where AR objects are placed based on real-world locations.
  • LiDAR (Light Detection and Ranging):Found in high-end devices like iPhone and iPad Pro models, LiDAR improves depth perception and environment mapping, enhancing AR experiences with more accurate 3D placement of objects.

We are experienced working on Interaction Technologies

User interaction with AR environments is crucial, and these tools allow for intuitive control and interaction with digital content.

  • Gesture Recognition:Tools like Leap Motion enable gesture-based interaction, where users can control AR objects with hand movements.
  • LiDAR (Light Detection and Ranging):Voice Recognition: Voice-based input, integrated with systems like Apple's Siri, Google Assistant, or third-party APIs, allows for hands-free AR interaction.
  • Eye Tracking:Found in advanced AR glasses like HoloLens 2, eye-tracking allows users to interact with digital objects simply by looking at them.